Put Twitter in your crisis communications plan.
Dear Mr. Communicator: We’re a large nonprofit organization with a crisis communications plan written in the pre-Twitter era. How can we incorporate Twitter into our handling of adverse events? –a cautious PR exec
Dear Cautious:
You have an alert, well-trained staff and a detailed crisis communications plan. Here are some suggested tweaks about tweets.
In the examples below, I’m using ORG and Organization as the hypothetical name of your group.
Preparing to use social media a communications crisis
Ensure that key staff members and your leadership have their own Twitter accounts. These don’t need to be actual personal accounts, but they could have usernames like ORG_communications and ORG_advocacy, etc.